Raksha

After six years as a web developer at a Big 4 firm, my life felt like it was stuck on repeat. Deep down, I always had a love for creativity—fashion, painting, crafts. At one point, I thought I wanted to be a fashion influencer. But as I researched the influencer world, something didn't sit right. The endless #ootd posts, must-have hauls, and mindless promotions made me realize just how much they fuel overconsumption.

This realization led me to dig deeper, and I found myself watching documentaries on the impact of fast fashion. I couldn’t ignore the devastation it causes to our planet. So, I chose a different path—I headed to the UK for an MBA in Sustainable Business Practices and Strategic Brand Management. Those experiences, along with networking events focused on sustainability, transformed how I see the world.

Now, back in India, I'm on a mission to raise awareness about mindful consumption and champion a movement for handcrafted, slow production, and conscious living. Purely Worn is my way of challenging the status quo—because our choices matter, and together, we can wear what we truly believe in.